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Portfolio · Built for Airtable

Social Media Strategist, AI Product Builder & Creative Technologist.

I build communities, content systems, and AI-powered products that turn ideas into scalable experiences.

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Portrait
Social Media Views
1M+
Previously
Oracle, Verily, MIT
Education
Tufts, Harvard
Stack
Airtable, Lovable, ChatGPT
Shipped
Multiple AI Products
Why I'm a fit for Airtable

Mapped directly to the role.

Four pillars Airtable's social org needs — and where my work lives today.

01

Social Strategy

  • Content planning across IG, TikTok, YT, LinkedIn
  • Trend analysis and POV development
  • Community building from cold start
  • Audience growth loops + creator funnels
02

AI Fluency

  • ChatGPT · Claude — research & systems
  • Lovable — full-stack product building
  • Airtable + Supabase — data & ops
  • Midjourney · Runway · Suno — creative
03

Product Builder Mindset

  • User research as a weekly habit
  • Product strategy → workflow design
  • Rapid experimentation > polish theater
  • Ship, measure, iterate in public
04

On-Camera & Content

  • UGC creator with 1M+ organic views
  • Video production end-to-end
  • Platform-native storytelling
  • Founder-mode talking-head + tutorials
Featured AI case studies

Three products. Real users. Built with AI.

Each one is a complete loop — research, build, ship, learn.

Sundays List preview
Product · Research · Build

Sundays List

A social planner for the slow Sunday crowd — an end-to-end AI build from user research to shipped product.

Problem
People over-plan weekdays and under-design weekends, losing the recovery loop.
Research
20+ interviews, diary studies, JTBD synthesis in Airtable.
AI workflow
Claude for synthesis · Lovable for UI · Supabase for data · Midjourney for moodboards.
Design
Editorial mobile-first IA, with a single 'plan a Sunday' primitive.
Database
Supabase schema with user, ritual, list, share, and reflection tables.
Dev
Shipped MVP in 11 days using AI-assisted full-stack workflow.
ChessBFF preview
Strategy · Build · Launch

ChessBFF

A friendly chess coach for adult improvers — built in public to learn what AI companionship feels like.

Strategy
Position around 'kind, patient coach' — opposite of engine-cold analysis.
Research
Reddit + Discord listening posts, 30+ player interviews.
AI dev
Lovable + GPT-4 reasoning loop tuned for explanation depth, not eval scores.
Launch
Content launch on TikTok + LinkedIn — built-in-public threads + tutorials.
Mini Sundays preview
Founder Tools · Airtable Ops

Mini Sundays

An operating system for makers — research, planning, and content workflows running on Airtable.

Airtable
Linked bases for ideas, experiments, content, and customers.
Research
Tagged interview library with views per JTBD cluster.
Founder tools
Weekly review template + automations into Slack + Loom.
AI assist
ChatGPT actions that read Airtable and draft next-week plans.
AI experiments

A two-year sprint of building with AI.

Objectives, tools, outcomes — in chronological order.

  1. 2025

    AI Art Studies — Community

    Objective
    Build a learning community around generative art.
    AI tools
    Midjourney · Discord · Airtable · Beehiiv
    Outcome
    Hundreds of artists, weekly prompt studies, organic creator partnerships.
  2. 2025

    Creator Partnership Program

    Objective
    Pilot a creator program with revenue sharing.
    AI tools
    Airtable CRM · Loom · Stripe
    Outcome
    Repeatable outreach → onboarding → payout workflow in <2 weeks.
  3. 2024

    Revenue-Sharing Puzzle Business

    Objective
    Test whether AI-designed puzzles could fund a creator co-op.
    AI tools
    Midjourney · Lovable · Stripe
    Outcome
    Launched storefront + first cohort of contributing artists.
  4. 2024

    AI-Generated Music Project

    Objective
    Use Suno to score original short films.
    AI tools
    Suno · Runway · CapCut
    Outcome
    Reels series, several breakout posts crossing 100K views.
  5. 2024

    AI-Assisted Web Apps

    Objective
    Compress 'idea → live product' to under two weeks.
    AI tools
    Lovable · Supabase · Cursor
    Outcome
    Shipped 6+ working products with paying or active users.
  6. 2023

    Content Systems & Automations

    Objective
    Replace 'random posting' with editorial systems.
    AI tools
    Airtable · Make · Notion · CapCut
    Outcome
    Content calendar that drove the first 1M views.
Airtable as operating hub

The connective tissue across every project.

From content calendars to creator CRMs — Airtable runs the work behind the work.

Content Calendars

Multi-platform calendars with status, hook, asset, and channel views.

Research Databases

Interview library with tags, JTBD clusters, and synthesis views.

Trend Tracking

Live trends base — source, signal type, platform, and POV recommendation.

Asset Libraries

Reusable hooks, B-roll, captions, and templates with usage analytics.

Creator Management

CRM for outreach, briefs, deliverables, payments, and performance.

Product Planning

Roadmaps linked to experiments, metrics, and post-mortems.

Operator's take

"Airtable is where social strategy stops being a vibe and becomes a system — calendars, research, creators, and product all in one base."

CalendarsResearchCreatorsTrendsAssetsRoadmaps
Content & social

1M+ views and a platform-native point of view.

I make the kind of content I'd want to plan for a product I love.

Headline metrics
1M+
Organic views
30+
Breakout posts
4
Platforms shipped
Weekly
Editorial cadence
Formats
Talking headCarousel essaysBuild-in-publicTutorialsTrend remixBehind-the-scenes

Instagram

Editorial UGC, carousels, founder-mode.

TikTok

Native hooks, trend remix, AI-build BTS.

YouTube

Long-form tutorials + AI build walkthroughs.

LinkedIn

Builder-in-public essays + product narratives.

Professional experience

Systems thinking from enterprise to startup.

The throughline: strategy, communication, and shipping.

Oracle

Product & Systems

Stakeholder management across global product orgs; systems thinking at enterprise scale.

Verily (Alphabet)

Health Tech

Worked at the intersection of research, product, and regulated communication.

MIT

Research & Learning

Trained in rigorous thinking, fast prototyping, and cross-disciplinary communication.

Strawberry Planner

Founder · Operator

Built brand, content, ops, and product from zero — content engine drove early traction.

AI Art Studies

Community Lead

Programming, partnerships, weekly content, and creator partnerships.

Product Builder

Independent

Shipping AI-powered products and writing about the process in public.

Let's build something

Interested in how I think about AI, social strategy, and product-led storytelling?

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